We’ve all heard the stories: chance encounters, right place at the right time, or a blast from the past. And voila! The unexpected networking opportunity of a lifetime lands in someone’s lap, with seemingly zero effort and all of...
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You just returned from a great conference, or tradeshow, where you met so many contacts! Now what? Once the flurry of excitement and activity has settled and you’re back at the office, how do you keep the networking momentum...
Some conferences you have to go to, while other conferences you look forward to attending. What is the difference? It may be that with a little preparation, every conference can be a positive and worthwhile venture. Here are some...
Imagine you’re at a conference, when your dream client joins you in the elevator. She asks what you do, and you dash off a one-sentence explanation. She lights up and says, “That’s exactly the help I’m looking for! I...
There are many excellent reasons to attend conferences and trade shows. You can go to generate interest in a new product, for research on your competition, to expand awareness of your company’s offerings, or to enhance your own professional...
All of us have customers. If you are a freelance writer or instructional design consultant, you know how important it is to keep the customers you have happy. If you are an in-house instructional designer or writer, you have customers...