Content Marketing World Conference 2015

Today I’m attending the 2015 Content Marketing World Conference in Cleveland, OH. You can follow my highlights of the conference on my Twitter feed, @jessiner #CMWorld.

As technical writers and instructional designers we need to stay up on the current trends and be versatile. Well, the marketing folks keep a pulse on what customers want and what they need. Often they are responsible for ensuring customers get the training and documentation they need. They are also very committed to properly portraying the company messaging and brand. 

Today my goal is to understand training and documentation from their perspective and learn how I can incorporate more polish into my deliverables. I want to create an experience for people, not just a bunch of papers and PowerPoint slides. Who better to learn from than the people responsible for customer experience at major corporations?

So follow along with me on Twitter and next week I’ll report my findings on how technical writers and instructional designer can use content marketing.