Archive for Tag: audience analysis

Hat Tip: Why Understanding Learner Motivation Is Key for Gamification

Know your audience! This is drilled into our heads whether you are an instructional designer, technical writer, or content writer. However, we often forget about what our audience wants and needs because we get caught up in our...

Content Marketing

I promised a report on the Content Marketing World conference when it was done and here it is: I have a lot to learn! The conference was the largest I’ve ever attended and it was first-rate. They had celebrity...