There are some misused words and phrases repeated so often, they become accepted parts of our speech patterns. While we are more forgiving of grammatical errors while talking than we are in writing, sometimes it’s helpful to know where...
Imagine you’re at a conference, when your dream client joins you in the elevator. She asks what you do, and you dash off a one-sentence explanation. She lights up and says, “That’s exactly the help I’m looking for! I...
company summary, creating the perfect pitch, elevator pitch, polish your pitch, sales, summary, writing
A little space goes a long way. Absence can make the heart grow fonder, and “white space” can make reading documents easier. The paradox of white space White space allows the viewer’s mind to breathe, so to speak. Technical...
appealing content, how to use white space, paradox of white space, when to use white space, white space
An entertaining meme floating around the Internet says, “Sometimes, I use big words I don’t fully understand, in an effort to make myself sound more photosynthesis.” Most of us try to use vocabulary in the right context, yet everyday words can...
commonly misued words, editing, Grammar, I am silently correcting your grammar, misued words, misused words in English, vocabulary, writing